National Museum of Denmark

Description of service

This is a web analytics service. It enables users to measure the return on investment (ROI) from advertising and to track user behavior across flash, video, websites, and applications.

Processing companies

Google Ireland Limited Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Irland

The processing company's data protection officer

Below you can find the e-mail address of the processing company's data protection officer.
https://support.google.com/policies/contact/general_privacy_form

Purpose of data

This list represents the purposes of data collection and processing.
Website AnalyticsUser TrackingData Analysis

Applied technologies

This list represents all technologies this service uses to collect data. Typical technologies are cookies and pixels placed in the browser.
Cookies, Pixel, Javascript

Collected data

This list represents all (personal) data collected by or through the use of this service.
Click pathDate and time of visitDevice informationLocation informationIP addressPages visitedReferrer URLBrowser informationHost nameBrowser languageBrowser typeScreen resolutionDevice operating systemUser interaction dataUser behaviorVisited URLCookie ID

Legal basis

In the following, the required legal basis for processing data is stated.
Consent under GDPR

Place of treatment

This is the primary place where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
* The European Union

Transfer to third countries

This service may forward the collected data to another country. Note that this service may transfer data to a country without the required data protection standards. Below you can find a list of the countries to which the data is transferred. You can get more information about security measures in the provider's privacy policy or by contacting the provider directly.
USASingaporeChileTaiwan

Retention period

The retention period is the time during which the collected data is stored for processing purposes. The data must be deleted as soon as it is no longer necessary for the stated processing purposes.
* The retention period depends on the type of stored data. Each user can choose how long Google Analytics retains data before it is automatically deleted.

Click here to read the data processor's cookie policy

https://policies.google.com/technologies/cookies?hl=en

Description of service

This service enables users to measure traffic and engagement across their websites and mobile apps using customized reports.

Processing companies

Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States

The processing company's data protection officer

Below you can find the e-mail address of the processing company's data protection officer.
[Your contact email]

Purpose of data

This list represents the purposes of data collection and processing.
Website AnalyticsUser TrackingData Analysis

Applied technologies

This list represents all technologies this service uses to collect data. Typical technologies are cookies and pixels placed in the browser.
Tracking codeCookies

Collected data

This list represents all (personal) data collected by or through the use of this service.
Device informationGeographic locationBrowser informationDevice operating systemScreen resolutionReferrer URLUser interaction dataDate and time of visitUser behaviorPages visitedOnline identifiersTruncated IP addressUser IDAd identifier

Legal basis

In the following, the required legal basis for processing data is stated.
Article 6(1)(a) of the General Data Protection Regulation (GDPR)

Place of treatment

This is the primary place where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
* The European Union

Transfer to third countries

This service may forward the collected data to another country. Note that this service may transfer data to a country without the required data protection standards. Below you can find a list of the countries to which the data is transferred. You can get more information about security measures in the provider's privacy policy or by contacting the provider directly.
USASingaporeChileTaiwan

Retention period

The retention period is the time during which the collected data is stored for processing purposes. The data must be deleted as soon as it is no longer necessary for the stated processing purposes.
* The retention period depends on the type of data stored. Customers can choose how long Google Analytics retains data before it is automatically deleted. The maximum retention period is 14 months.

Click here to read the data processor's cookie policy

https://policies.google.com/technologies/cookies?hl=en

Description of service

This is a tag management system. Google Tag Manager allows for the central integration of tags via a user interface. Tags are small sections of code that can track activities. Script codes for other tools are integrated through Google Tag Manager. The Tag Manager enables control over when a specific tag is triggered.

Processing companies

Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Purpose of data

This list represents the purposes of data collection and processing.
Tag Management

Applied technologies

This list represents all technologies this service uses to collect data. Typical technologies are cookies and pixels placed in the browser.
Website tagsconsent management

Collected data

This list represents all (personal) data collected by or through the use of this service.
Aggregated data on tag firing

Legal basis

In the following, the required legal basis for processing data is stated.
Article 6(1)(a) of the General Data Protection Regulation (GDPR)

Place of treatment

This is the primary place where the collected data is processed. If the data is also processed in other countries, you will be informed separately.
* The European Union

Transfer to third countries

This service may forward the collected data to another country. Note that this service may transfer data to a country without the required data protection standards. Below you can find a list of the countries to which the data is transferred. You can get more information about security measures in the provider's privacy policy or by contacting the provider directly.
USASingaporeChileTaiwan

Retention period

The retention period is the time during which the collected data is stored for processing purposes. The data must be deleted as soon as it is no longer necessary for the stated processing purposes.
* The data will be deleted as soon as they are no longer necessary for the processing purposes.

Click here to read the data processor's cookie policy

https://policies.google.com/technologies/cookies?hl=en